martinliptrotApr 10, 20236 min readAre Major Sports Brands at Risk of Falling Out of Favour with their Fans? Sports brands are amongst the most powerful in the world. Clubs, players, leagues and franchises today are more valuable than many...
martinliptrotJul 8, 20202 min readRebuilding Trust is Job #1#Trust, or lack of it, is probably the biggest issue we face today. It has always been a critical component of how businesses build and...